“Q” is for Quality of Service

 “Never compete on price, always compete on quality” – Luke Elin……………………….. Whether you run a budget business competing for the general masses, or you have developed a niche market delivering a specialised service you should never find yourself in a battle over prices.  Battles over prices are tremendous for the consumer, who is the ultimate…

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“P” is for PT Profit with Proper Pricing

“The right price will attract your target customers and ensure you’re making a profit” – Garry Kennedy ……………………………. Profit is the reason you are in business, but you wouldn’t think so if you saw some of the prices your fitness competition charges.  To survive in the fitness industry, you must sell your services at a…

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“O” is for Opportunity

“One secret of success in life is for a man to be ready for his opportunity when it comes.” – Benjamin Disraeli ……………………………………… How do you recognise an opportunity if it presents itself? Benjamin Disraeli considers opportunity as one reason people succeed in life (and business) and they should be ready when it comes.  Over…

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“N” is for Niche

“Very narrow areas of expertise can be very productive. Develop your own profile. Develop your own niche.” – Leigh Steinberg …………………… If you have ever seen the film Jerry Maguire, then you will know of Leigh Steinberg.  The Jerry Maguire character was based on real-life Leigh Steinberg who, as a sports agent, decided to represent…

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“M” is for Marketing

“People are in such a hurry to launch their product or business that they seldom look at marketing from a bird’s eye view and they don’t create a systematic plan.” – Dave Ramsey ……………………… It’s like eating Brussels sprouts, we all know it is good for us but no-one wants to do it.  Any person…

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“L” is for Life Long Learning

“Anyone who stops learning is old, whether at twenty or eighty.  Anyone who keeps learning stays young.” – Henry Ford………………… I wasn’t thinking when I received my Certificate to become a personal trainer.  I thought I knew enough to start my own fitness business, but what I soon realised was I didn’t know enough about…

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