“One day Alice came to a fork in the road and saw a Cheshire cat in a tree. ‘Which road do I take?’ she asked. ‘Where do you want to go?’ was his response. ‘I don’t know,’ Alice answered. ‘Then,’ said the cat, ‘it doesn’t matter.'”  Lewis Carroll, From Alice in Wonderland………….

Search for “goal setting quotes” on the internet and you will be presented with a plethora of smart motivating words that ignite your need for action.  But searching for the quote that will describe perfectly the function of having goals and I turned to the author Lewis Carroll.

Alice: “Which road do I take?”

Cheshire Cat: “Where do you want to go?”

Alice: “I don’t know.”

Cheshire Cat: “Then it doesn’t matter.”

Where do you want your business to take you?  Sometimes we start a business with no other thought than, “I just want to work for myself.”  It’s alright to start a business with this thought as many fitness and health businesses are started upon a dream to do or be something different.  The problem is a dream alone will not carry your business very far for very long.  You will need more.

Neither you nor your business will survive without thought given to where you want your business to take you in three, five and ten years.  You need to have an end-result in mind as a target to aim for.  The reason you started in business, your dream, is a vague concept and dreams are permitted to be vague.  Your end-result though should be precise and measurable.

Let’s look at an example:

  1. Dream – I want to work for myself and be my own boss. I want to be fit and healthy and work with people who want to be fit and healthy.  I want to be financially well off.  (These are vague unmeasurable statements)
  2. Three Year Target – I want an income of $70,000 per annum from my personal training business.
  3. Five Year Target – I want an income of $100,000 per annum from my business.
  4. Ten Year Target (End-Result) – I want a business that turns over $500,000+ per annum.

Your three, five and ten year targets are tangible and drag your dream from an idea into the real world.  Each of these targets are achieved with a plan and hard work.  If you are new to the fitness/health business the $70,000 three-year target may seem unachievable, but don’t let it scare you because this is where your goals come in.  Goals make ant hills out of mountains by breaking them into smaller chunks.

Hitting your goals lets you know you are still on course for your end-result.  They are like sign posts along the road that let you know you are still on the right track.

Jim Rohn summed up the importance of goals and plans when he said:

“If you go to work on your goals, your goals will go to work on you. If you go to work on your plan, your plan will go to work on you. Whatever good things we build end up building us.”

The Fit Business course teaches you how to break your mountain into smaller goals.  You are then taught how to develop a plan to achieve your weekly goals.

And if you are unsure about your next step for developing your business then I would like to remind you of a Benjamin Franklin saying:

 “The problem with doing nothing is not knowing when you’re finished.”

Start Today – Purchase Fit Business the Book         

Start Today – Purchase Fit Business the E-Book

Start Today – Purchase the 12 Week Fit Business Course


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