“V” is for Value Added

“Price is what you pay.  Value is what you get.”  – Warren Buffett How can you be sure that your competition will never poach your hard-earned clients from you?  How can you deal with the response, “You’re too expensive!” To begin with never lower your price because as a professional you are competing on service…

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“T” is for Thinking Accurately

“Fast is fine, but accuracy is everything.” – Xenophon Do you know what it is you do in your business? Imagine you are at a party and someone asks “What do you do?” Does your answer leave them with a vague perception of your business? If you answer “I’m a personal trainer” then you have…

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“S” is for Systems

“Organise around business functions, not people.  Build systems within each business function.  Let systems run the business and people run the systems.  People come and go but the systems remain constant.” – Michael Gerber, E-Myth Revisited …………………………………………… If you are going to read just one book to help you develop your business (that is after…

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“R” is for Rest

“All work and no play makes Jack a dull boy.” – Proverb ……………………….. You can, if you want, let your work life dominate your existence.  Though I will question, to what end and at what cost? Personal training, like other small businesses, is an industry that if you are not careful about time management you…

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“Q” is for Quality of Service

 “Never compete on price, always compete on quality” – Luke Elin……………………….. Whether you run a budget business competing for the general masses, or you have developed a niche market delivering a specialised service you should never find yourself in a battle over prices.  Battles over prices are tremendous for the consumer, who is the ultimate…

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“P” is for PT Profit with Proper Pricing

“The right price will attract your target customers and ensure you’re making a profit” – Garry Kennedy ……………………………. Profit is the reason you are in business, but you wouldn’t think so if you saw some of the prices your fitness competition charges.  To survive in the fitness industry, you must sell your services at a…

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“O” is for Opportunity

“One secret of success in life is for a man to be ready for his opportunity when it comes.” – Benjamin Disraeli ……………………………………… How do you recognise an opportunity if it presents itself? Benjamin Disraeli considers opportunity as one reason people succeed in life (and business) and they should be ready when it comes.  Over…

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“N” is for Niche

“Very narrow areas of expertise can be very productive. Develop your own profile. Develop your own niche.” – Leigh Steinberg …………………… If you have ever seen the film Jerry Maguire, then you will know of Leigh Steinberg.  The Jerry Maguire character was based on real-life Leigh Steinberg who, as a sports agent, decided to represent…

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“M” is for Marketing

“People are in such a hurry to launch their product or business that they seldom look at marketing from a bird’s eye view and they don’t create a systematic plan.” – Dave Ramsey ……………………… It’s like eating Brussels sprouts, we all know it is good for us but no-one wants to do it.  Any person…

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