“One secret of success in life is for a man to be ready for his opportunity when it comes.” – Benjamin Disraeli ………………………………………
How do you recognise an opportunity if it presents itself?
Benjamin Disraeli considers opportunity as one reason people succeed in life (and business) and they should be ready when it comes. Over the years, I have heard business owners explain their lack of income because they “didn’t have the opportunity” they saw competitors receive, as if the receiving was a gift or luck bestowed upon their competitor and not them. But an opportunity in business is neither a gift or luck; it is planning.
“Luck is where opportunity meets preparation.” – Seneca
Let’s talk about the preparation for your business opportunities.
What is opportunity? Opportunity, as defined by the Macquirie Dictionary, is “an appropriate or favourable time or occasion”. A favourable time or occasion for what? To answer this, you refer to your business plan. Your business plan will tell you:
- what your business does,
- how it does it, and
- where it will take you in three, five and ten years.
If you have developed a comprehensive business plan you will know the precise how, when, who, what, where and why of your business and you will recognise the opportunity when it comes. You will be working hard on your business plan to hit your three, five and ten year business goals. This means you will be out there contacting prosects, developing a client base, caring for your clients, and marketing your business. All this will be through the systems you have developed as your business grows.
Your time is spent meeting people who are prospects, clients and other people in business or organisations who you think will benefit from your service or products. It is through these relationships that others will come to trust you and bring business opportunities your way. If you don’t go out and develop business relationships, then business opportunities will not come your way. This is how you create opportunities.
How do you know if an opportunity is right for you? You have only to measure the opportunity against the desired outcome (goals) for your business. Does the opportunity take you closer to or further away from your goals? An opportunity may take you in a direction different to your business goals. This opportunity requires heavy consideration should it arise. Always be aware as to whether an opportunity benefits your business dreams, or someone else’s. It must be a win/win situation.
The following quotes bear consideration when you are building your profitable personal training business:
“Opportunity is missed by most people because it is dressed in overalls and looks like work.” – Thomas A. Edison.
Yep, you must work hard when accepting an opportunity, but you probably worked hard to have the opportunity present itself in the first place.
“Opportunity often comes disguised in the form of misfortune, or temporary defeat.” – Napoleon Hill.
Sometimes in business you didn’t go looking for the situation that presents itself, but it won’t go away and you must work with it. The best you can do is remember Winston Churchill who had major events present themselves to him:
“The pessimist sees difficulty in every opportunity. The optimist sees the opportunity in every difficulty.”
Try to keep a positive mental outlook when bad luck and misfortune come your way. That’s life and we all make mistakes that we learn from.
We’ll close our thoughts on opportunity with a quote from a Latin writer from 85 B.C.
“The opportunity is often lost by deliberating.” – Publilius Syrus