“F” is for Fun

Sometimes being in business feels like a drag.  There are other things you’d rather be doing, like going out with your mates, or catching up with your wife.  Many times you stop and ask yourself, “Why am I doing this?”.  It is at these moments you can answer …. Transcript If you have just completed…

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“E” is for Empire Building

Most of us have read “Cashflow Quadrant” by Robert Kiyosaki and are familiar with his concept of growth from employee to investor.  If you aren’t familiar then do yourself a favour and put in on your must read list, followed by “THe E-Myth revisited”.  This post gives an overview of the importance of these two…

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“D” is for Discipline

In business, you have a graduation of choices between doing nothing and developing systems.  This week we look at the “D”s of doing business.

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“C” is for Capturing Clients

One of the scariest things when you graduate from Fitness College is the prospect of having to go out to create your own income.  What can you do if you have very little money to start making people notice you?

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“B” is for Break Even

You have just finished your Personal Training course and now you on your way to starting your fitness business.  What should you consider before commencing?

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“Y” is for Your Management Choice

“Most teams aren’t teams at all but merely collections of individual relationships with the boss.  Each individual vying with the others for power, prestige and position.” – Douglas McGregor……………. Management theory is not taught much these days so it is of little wonder that mentioning Theory X and Theory Y to Personal Trainers will elicit…

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“X” is for Where You Are Today

“Any business owner can tell you that if their company isn’t performing profitably and up to standards, one of two things will happen: either you make changes to improve its efficiency, or a competitor will drive you out of business. Market forces have a way of cutting to the chase rather quickly.” – J. B.…

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“S” is for Systems

“Organise around business functions, not people.  Build systems within each business function.  Let systems run the business and people run the systems.  People come and go but the systems remain constant.” – Michael Gerber, E-Myth Revisited …………………………………………… If you are going to read just one book to help you develop your business (that is after…

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“R” is for Rest

“All work and no play makes Jack a dull boy.” – Proverb ……………………….. You can, if you want, let your work life dominate your existence.  Though I will question, to what end and at what cost? Personal training, like other small businesses, is an industry that if you are not careful about time management you…

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“Q” is for Quality of Service

 “Never compete on price, always compete on quality” – Luke Elin……………………….. Whether you run a budget business competing for the general masses, or you have developed a niche market delivering a specialised service you should never find yourself in a battle over prices.  Battles over prices are tremendous for the consumer, who is the ultimate…

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