“E” is for Empire Building

Most of us have read “Cashflow Quadrant” by Robert Kiyosaki and are familiar with his concept of growth from employee to investor.  If you aren’t familiar then do yourself a favour and put in on your must read list, followed by “THe E-Myth revisited”.  This post gives an overview of the importance of these two…

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“V” is for Value Added

“Price is what you pay.  Value is what you get.”  – Warren Buffett How can you be sure that your competition will never poach your hard-earned clients from you?  How can you deal with the response, “You’re too expensive!” To begin with never lower your price because as a professional you are competing on service…

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“Q” is for Quality of Service

 “Never compete on price, always compete on quality” – Luke Elin……………………….. Whether you run a budget business competing for the general masses, or you have developed a niche market delivering a specialised service you should never find yourself in a battle over prices.  Battles over prices are tremendous for the consumer, who is the ultimate…

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“P” is for PT Profit with Proper Pricing

“The right price will attract your target customers and ensure you’re making a profit” – Garry Kennedy ……………………………. Profit is the reason you are in business, but you wouldn’t think so if you saw some of the prices your fitness competition charges.  To survive in the fitness industry, you must sell your services at a…

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“N” is for Niche

“Very narrow areas of expertise can be very productive. Develop your own profile. Develop your own niche.” – Leigh Steinberg …………………… If you have ever seen the film Jerry Maguire, then you will know of Leigh Steinberg.  The Jerry Maguire character was based on real-life Leigh Steinberg who, as a sports agent, decided to represent…

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“K” is for Keeping Clients to Create Wealth

“You must never actually cheat the customer, even if you can. You must make her happy and satisfied, so she will come back.” – Alexander Turney Stewart ………….. The value of the repeat client created the wealth of this nineteenth century Department Store magnate.  His policy of looking after the customer so they would come…

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Don’t say you will train anybody

“Day by day, what you do is who you become.” – Heraclitus In the short term your financial circumstances may require you to take on anybody as a client. This is particularly true when you are new in the industry or you are feeling the pressure of competition. If you are competing on price you…

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