“E” is for Empire Building

Most of us have read “Cashflow Quadrant” by Robert Kiyosaki and are familiar with his concept of growth from employee to investor.  If you aren’t familiar then do yourself a favour and put in on your must read list, followed by “THe E-Myth revisited”.  This post gives an overview of the importance of these two…

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“C” is for Capturing Clients

One of the scariest things when you graduate from Fitness College is the prospect of having to go out to create your own income.  What can you do if you have very little money to start making people notice you?

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“Y” is for Your Management Choice

“Most teams aren’t teams at all but merely collections of individual relationships with the boss.  Each individual vying with the others for power, prestige and position.” – Douglas McGregor……………. Management theory is not taught much these days so it is of little wonder that mentioning Theory X and Theory Y to Personal Trainers will elicit…

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“V” is for Value Added

“Price is what you pay.  Value is what you get.”  – Warren Buffett How can you be sure that your competition will never poach your hard-earned clients from you?  How can you deal with the response, “You’re too expensive!” To begin with never lower your price because as a professional you are competing on service…

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“A” is for Action

Your action drives your business. Fit people are people of action, but if you are running a fitness business your actions may be insufficient or inappropriate.  Keeping your body fit for sport requires a different set of actions than keeping your business fit for profit. New fitness business operators encounter numerous problems when starting up…

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