“Too many people overvalue what they are not and undervalue what they are.” – Malcolm Forbes…………………………………………..
Are you O.K. with the way you look to your clients?
If we start at the business basics, I would ask you this question – “What do you wear when you train your clients?”
Are you there in any old “T” shirt or do you have corporate colours that represent your business? And then we go the next step and ask, – “Is your business name or logo embossed on the shirt?
The first “U” we are concerned with is your uniform and how you present to your clients and the public that will be your clients. Do the colours of your uniform flow over into the business cards you hand out to prospects? Is there consistency in image that helps to build your brand? As you can see uniformness of colour, logo and image contribute to a brand people recognise as your business. You must think about this early in your business life so clients may see you as a professional fitness trainer.
The second “U” I want you to think about is undervaluing your service. Don’t sell yourself short on how important you are to your client. Set your training fee and stick with it. We talked about calculating your correct fee a few weeks back. The idea was to calculate what your fee was depending upon how many days a week you wanted to work; how many hours a day you wanted to work; and how many clients you wanted to have in your business.
Don’t underestimate the value of this procedure because it allows me to work three hours per day, four days a week for fifty thousand dollars a year. If I didn’t use this formula I would undervalue my service and feel like I’m always chasing the dollar. We walk you through this formula on the Fit Business Course. It’s your second step in developing a professional sustainable fitness/health business.
Our third “U” for today relates to underestimating your ability to deliver the lifestyle you want. Never underestimate what you can do or what you must do to achieve what you desire. The road to your success will never be easy, because if it was everyone we know would achieve it. As we know, very few people achieve the success they desire, but that doesn’t mean you will not be one of them. You must be prepared to roll up your sleeves and work, learn, and work some more. This “U” will relate to your thoughts, your confidence and your business mindset.
I believe everybody can achieve their success once they have defined what their success is. Belief in yourself alone will not deliver your results. You will need the guidance of others to help you. To start, contact Luke Elin and ask him what your first steps should be to develop your business.